When it comes to craft shows having a visually inviting booth is just part of the job. Today Stephanie of Studio Longoria shares how she has put together not only a visually inviting booth, but how she engages customers with some hands on fun, all while staying true to her brand motto
I've been vending at arts and crafts shows for the past 6 years, and through those years my booth set up has evolved greatly. Every show I do, the set up changes a little, but one thing I try to keep the same is the over all feel of my brand. I want my brand to translate from the web to real life. I want my internet customers to recognize my booth right away, and my in person customers to remember my booth experience when they look me up online.
I like to engage with my customers online by asking opinions on products, sharing works in progress and offering fun giveaways every now and again. Engaging with customers in person is a little different, but I've worked out a few ways to do this that go beyond just welcoming the customer with a "Hello."
One way is by creating a fun, inviting booth. Just walking by, my customers are drawn in with a large marque arrow which screams, "Come in! Have Fun!" Customers see the arrow from down the isle and are curious to know what's going on in that booth. Once they get to my booth they are hit with an explosion of color, the same way they are when they open up my website.
My banner is always hanging prominently, centered above my largest table. It matches my website, blog and shop banners. So when customers look me up online they remember my hanging banner and know that they are in the right place.
I've learned the importance of utilizing height in my booth. Though I may not have solid walls, like a brick and mortar store, I've built my display upwards with risers. My risers include boxes, wooden stands and baskets. My products are not laying flat on the tables, limiting table space, but standing up for a better view. This idea came from retail shopping where very little is displayed flat on tables.
I've also created a fun, funky chandelier for night time shows. Not only does it provide great lighting, it is also a conversation piece which draws customers in.
Something I just recently added to my booth is a Spin-a-Prize wheel, which embodies my brand motto "Creating Adventures." With my spin wheel customers are encouraged to be adventurous by spinning the wheel to win a mystery prize. The mystery prizes vary from mini plushies, to pin back button sets, hand embroidered mini hoops, decoden accessories, and even a full size plushie every now and then. People love to join in on the adventure with hopes of winning that treasured full size plushie.
My advice to other vendors is to find a way to engage your customers in your shop be it in your booth or online. Also make sure that your booth speaks to your brand, and that it is cohesive with your website.
Studio Longoria is owned and operated by Stephanie Longoria of Arlington, Texas. You can find Studio Longoria on Facebook, www.facebook.com/StudioLongoria , on Etsy, www.StudioLongoria.etsy.com , and on Twitter and Instagram @StudioLongoria .